Book
Entertainment as a National Asset
The cultural, economic and diplomatic power of creative industries
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The hidden path to value, relevance, and lasting success
by Okey Ogunjiofor
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The hidden path to value, relevance, and lasting success.
Every morning, millions of young people wake up and chase success - the job, the money, the recognition - and return home each night exhausted, frustrated and unseen. Not because they aren’t working hard enough, but because they are working hard at the wrong thing.
This book dismantles the idea that success is something you pursue - it is something you become. It sets out the specific, trusted capability the market actually pays for, the inner architecture of character that holds achievement upright, an eleven-step platform for making your value visible, and the 4G Principle - God, Guts, Grit and Grace - the foundation that keeps you relevant across every season of a career.
Book
The cultural, economic and diplomatic power of creative industries
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Book
How to produce that film within a pocket-friendly budget and time frame
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