Book
Entertainment as a National Asset
The cultural, economic and diplomatic power of creative industries
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A journey through Africa’s cinematic revolution
by Okey Ogunjiofor
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A framework for understanding Nollywood’s evolution, from colonial cinema to the investors’ market.
Nollywood stands today as the world’s second-largest film industry by volume. This book charts its journey through a proposed framework of Four Epochs: colonial-era cinema (1903-1960), the Producers’ Market (1992-1998), the Marketers’ Market (1999-2008), the Viewers’ Market (2009-2013) and the Investors’ Market (2014-present) - drawing on interviews with key industry figures and previously unseen data on Nollywood’s economic impact.
Book
The cultural, economic and diplomatic power of creative industries
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Book
How to produce that film within a pocket-friendly budget and time frame
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